The Society is built on the following key pillars that guide our growth and operations:

Members & Shareholders

We maintain an accurate, up-to-date shareholder register and encourage active participation in Society activities to strengthen member engagement.

Human Resource

We focus on recruiting and retaining qualified staff, improving productivity, and providing continuous training and motivation to develop a skilled and committed workforce.

Leadership & Governance

We are committed to proactive, professional leadership that upholds accountability and transparency in all Society operations.

Farm Operations

We continuously work to maximize farm productivity by improving the quality and quantity of green leaf production through sustainable practices.

Green Leaf Outgrowers & Suppliers

We actively engage and support outgrowers to ensure a steady supply of reliable, high-quality green leaf for processing.

Factory Operations

Our focus is on optimizing factory efficiency and output, improving both the quantity and quality of processed tea.

Sales & Marketing

We strengthen brand visibility through targeted marketing and communication, while expanding and diversifying our markets for processed tea products.

Finance & Investments

We work to maintain financial health, grow our assets, and diversify investments to maximize returns and minimize risk.

Social Responsibility & Partnerships

We institutionalize Corporate Social Responsibility by developing sustainable projects that benefit our community and foster long-term partnerships.